Glossier

The ask: 1). Name new products, sets, and the packaging text that goes with them 2). Write the brand new Glossier website — from homepage copy to product descriptions, how-to-use guides, and more.

My role: Product and set naming, packaging text, and web copy.

PRODUCT NAMING

My copy partner, Jenn, and I were tasked with naming Glossier's new eye cream. We drew inspiration from their galactic-themed products, including Moon Mask and Solar Paint, and the cream's target application zone around the orbital bone.

Meet Full Orbit, a 360° reset for hydrated, brightened eyes.

THE WEBSITE homepage

Over the course of a month, Jenn and I re-wrote the entire Glossier website. See our work below.

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SKINCARE WEB PAGES

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SKINCARE SET PAGES

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Makeup web pages

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MAKEUP SET PAGES

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Body hero web pages

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BODY HERO BUNDLE WEB PAGE

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FRAGRANCE WEB PAGES

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GLOSSIER GOODS WEB PAGES

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The team:
ECD: Marie Suter
Copy: Rachel Landau, Jenn Shelton