True Food Kitchen

The ask: Revitalize True Food Kitchen for a new and younger demo — without turning off the folks who’ve always loved it.

The work: True Food prides itself on keeping it organic with real, whole foods and ethical suppliers. The thing is, even their most devoted customers didn’t know this. So, we gave their brand a strategic and creative makeover with snappy writing, drool-worthy visuals, and a fresh take on what 'True' really means. We brought it all to life just in time to roll out their spring and summer menus.

My role: I developed social and email concepts and wrote all the copy for digital, in-store, and out-of-home assets.

Here’s a taste of what we created throughout several seasons that’s simply *chef’s kiss*.