glossier

The ask: 1). Name new products, sets, and packaging text.
2). Write the brand new Glossier website — from homepage copy to product descriptions, how-to-use guides, and more.

My role: Product and set naming, packaging text, and web copy.

Product naming

My copy partner, Jenn, and I were tasked with naming Glossier's new eye cream. We drew inspiration from their galactic-themed products, including Moon Mask and Solar Paint, and the cream's target application zone around the orbital bone.

Meet Full Orbit, a 360° reset for hydrated, brightened eyes.

The website homepage

Over the course of a month (still can’t believe we pulled that timeline off), Jenn and I re-wrote the entire Glossier website to fit the new and improved layout. See our work below.

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Skincare pages

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Skincare set pages

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Makeup pages

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Makeup set pages

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Body pages

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Body bundle pages

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Fragrance pages

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Glossier Goods pages

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The team:
ECD: Marie Suter
Copy: Rachel Landau, Jenn Shelton