Glossier

The ask: 1). Name new products, sets, and the packaging text that goes with them 2). Write the brand new Glossier website — from homepage copy to product descriptions, how-to-use guides, and more.

My role: Product and set naming, packaging text, and web copy.

PRODUCT NAMING

My copy partner, Jenn, and I were tasked with naming Glossier's new eye cream. We drew inspiration from their galactic-themed products, including Moon Mask and Solar Paint, and the cream's target application zone around the orbital bone.

Meet Full Orbit, a 360° reset for hydrated, brightened eyes.

THE WEBSITE homepage

Over the course of a month (still can’t believe we pulled that timeline off), Jenn and I re-wrote the entire Glossier website to fit the new and improved layout. See our work below.