Noosh

The ask: My coworker at IL MAKIAGE was heading off to create her own business. She asked me to join as her lead freelance copywriter to develop the brand tov and craft copy across all touchpoints.

The work: Noosh launched with a commitment to inclusivity, offering sizes XS-4X and shades for every skin tone—a groundbreaking move in the traditionally limited hosiery industry. We leaned into this body positivity approach, focusing on how Noosh’s seamless tights are for every body. Our messaging made it clear: this is not your Grandma’s pantyhose.

My role: Brand voice development, high-level messaging strategy, product naming, packaging copy, web, email, and social.