Worldsprings

The ask: Write copy that captures the WorldSprings experience — starting with the launch of their Dallas location and expanding to new resorts in Zion, Utah and Iron Mountain, Colorado.

My role: I started by visiting their Colorado location to soak it all in, then wrote web and in-resort copy for the opening of their Dallas location. Since then, I’ve helped introduce each new property as they expanded, writing campaign messaging guides that helps fuel social, email, paid, and more, so the whole team is speaking in one voice across platforms for seasonal moments, events, and newness (think graduation season, 4th of July, new spa treatment drops, etc).