PEACH & LILY and peach slices
The ask: Step in as the part-time Associate Creative Director of Copy to lead storytelling across Peach & Lily and Peach Slices during their ACD’s maternity leave.
My role: I led copy across both brands — writing messaging guides with functional and romance copy for new launches, naming products, crafting influencer event signage, brochures, and copy in Ulta, Target, and Walmart. Every word reflected each brand’s promise: “Powerful Results, Gentle for All” and “Problem Skin? No Problem.”
brochureS
Ulta pdp photos
emailS
WEB
SOCIAL