JORDAN SAMUEL SCENT

The ask: Craft the voice identity for Jordan Samuel’s debut fragrance line, and write the launch materials for packaging and web.

The work: Jordan Samuel Skin was founded in 2013 by leading skin therapist and former professional ballet dancer, Jordan Samuel Pacitti. In 2024, Jordan and his team came to me to expand the line to include Jordan Samuel Scent and its first fragrance, Cortile Dolce.

My role: To ensure a cohesive and compelling launch before putting pen to packaging, I established comprehensive tone of voice guidelines, defining the brand’s signature sound. With that foundation approved, I wrote the launch materials for packaging and web.