IL MAKIAGE Holiday campaign
The ask: Create a holiday campaign full of personality.
The work: With the help of Riverdale star Madelaine Petsch, we decided to have a little fun with typical holiday party how-tos. This commercial spot was meant to serve as a cheeky reminder of all the rules you should definitely kind of follow this holiday season. The result was an organic 1.5+ million views in the first 24 hours and a 27% engagement rate.
My role: I worked on the creative concept and wrote the commercial script, holiday packaging, and social copy.
Holiday campaign on social
Holiday packaging
After co-writing this script, I had the opportunity to dream up social captions, memes, and holiday packaging lines for this copy-forward campaign.
