IL MAKIAGE holiday campaign

The ask: Create a holiday campaign full of personality.

The work: With the help of Riverdale star Madelaine Petsch, we decided to have a little fun with typical holiday party how-tos. This commercial spot was meant to serve as a cheeky reminder of all the rules you should definitely kind of follow this holiday season. The result was an organic 1.5+ million views in the first 24 hours and a 27% engagement rate.

My role: I worked on the creative concept and wrote the commercial script, holiday packaging, and social copy.

Watch Madelaine Petsch totally abide by all the rules and do absolutely nothing wrong at the annual holiday party. Like her style? All it takes is bending a few silly rules and snagging these holi-slay products. Woke Up Like This Foundation #030: http://bit.ly/2PSrj24 Infinity Matte Lip Cream in Secret: http://bit.ly/2DIGLX9 Color Boss Squad Eyeshadow Palette in Workaholic: http://bit.ly/2AqQY7k Long-Wear Eye Pencil in Batman: http://bit.ly/2AjIHCn Icon Mascara in Black: http://bit.ly/2FHuZPq Hypnotize Brow Shaper in Caramel: http://bit.ly/2BvO3fC Holiday Collection Sculpting Palette Light: http://bit.ly/2zprlnM Tulip Powder Brush #124: http://bit.ly/2DIX6v5 Blending Brush #192: http://bit.ly/2TIpran