Bluemercury

The ask: Entice shoppers in Columbus, Ohio to visit Bluemercury’s Easton Town Center location.

The work: Our challenge was to create high-level campaign concepts and bring the winning idea to life across multiple channels. We had to attract women aged 32-55 to the Easton location by spotlighting 1:1 expert shade-matching services to help them find their perfect red lipstick shade.

My role: I ideated campaign concepts, including the selected direction: “Get Your Red Right”. From there, I crafted copy for OOH, in-store signage, web, social, and direct mail. I also developed a messaging hierarchy and wrote primary and secondary copy options for the internal team to use.

OOH:

IN-STORE SIGNAGE:

DIGITAL AND DIRECT MAIL:

The team:
Strategy: Agata De La Cruz
Creative Director: Gus Esselstyn
Copy: Rachel Landau
Design: Morgan Light